FOR IMMEDIATE RELEASE:

CASIO G-SHOCK REVEALS FIRST-EVER CONNECTED GRAVITYMASTER AT BASELWORLD 2017
Brand New Master of G Model Features Bluetooth Capabilities via Smartphone Link App

MESSE BASEL, SWITZERLAND, March 22, 2017 -Today, Casio G-SHOCK reveals the GRAVITYMASTER GPW2000-1A, the first-ever Bluetooth connected model in the Master of G series. The model, built specifically for aviation experts, features connected GPS capabilities including Mission Stamp – a function that will record time and location, transmitting the information via Bluetooth to a special Smartphone Link app, which can then be viewed in a flight log. The watch will be on display at Baselworld from March 23-25 at the Casio booth, located in Hall 1.1 B67, B71.

The GPW2000-1A is the first GRAVITYMASTER model to contain a longitude indicator in addition to a latitude indicator – adding a key function to record travel location and history for pilots carrying out their missions. Other premium features include a sapphire crystal for minimal scratching, carbon fiber second hand, carbon fiber insert band and a unique carbon band lock insert, which prevents loosening due to heavy vibrations. In addition, the GPW2000-1A features triple time adjust made possible via Bluetooth Connectivity and G-SHOCK’s GPS Hybrid Wave Ceptor technology, providing accurate timekeeping virtually anywhere, ensured by receiving GPS satellite signals or terrestrial radio signals from up to six transmitters worldwide, depending on location and environment.

Each model also comes equipped with standard G-SHOCK technology of shock resistance and 200M water resistance, as well as magnetic resistance, a full auto super LED light, dual-dial world time (auto time zone, 28 cities + UTC), a daily alarm, and a 24-hour stopwatch and 24-hour countdown timer – all in a 57.1mm case.

The new GPW2000-1A will retail for $800 beginning in May 2017.

About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.” www.gshock.com

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

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