FOR IMMEDIATE RELEASE:

CASIO ANNOUNCES THE FIRST CONNECTED WATCHES FOR MEN’S G-SHOCK G-STEEL LINE
Brand New Models Feature Bluetooth Combined with Solar Powered Charging Capabilities

DOVER, NJ, September 21, 2017 -Today, Casio G-SHOCK unveils its latest Bluetooth connected models with the all-new BLE Connected G-STEEL — a first for the refined men’s line. Designed to feature a new layer guard case structure that is slimmer than previous G-STEEL watches, the new connected timepieces represent the top range of the G-STEEL line. The new models will be available in silver stainless steel (GSTB100D-1A), black resin with a silver stainless steel bezel (GSTSB100-1A), and a special edition black resin with a black, carbon fiber bezel (GSTB100X-1A).

Each BLE Connected G-STEEL model utilizes Bluetooth low energy technology to pair with smart phones via the G-SHOCK connected app, giving the user the ability to use the Phone Finder feature, change time zones, check the battery level, and set a timer or alarm from the app. Each watch also features solar-powered charging capabilities, a new functional face design with a “turbine inspired” level indicator disc and a super LED light for maximum visibility.

In addition, the special edition GSTB100X-1A will offer premium features such as a sapphire crystal, as well as a neo-matte black coating on the metal band loop and forged buckle. Utilizing nano-alloy technology, this particular model also boasts a Nanoalloy® bezel, which is specially molded with 40 layers of carbon sheets to create a unique light weight, shock resist structure.

Each model also comes equipped with standard G-SHOCK technology of shock resistance and 200M water resistance, as well as neo-brite luminous hands, world time / dual time display, daily alarm, stopwatch, countdown timer, date display and a full auto calendar -- all in a 53.8mm case.

The GSTB100-1A and GSTB100D-1A will retail for $320 and $400 respectively and will be available for purchase beginning in October 2017 at standard G-SHOCK retailers, including Macy’s,gshock.com, and the G-SHOCK Soho Store The special edition GSTB100X-1A will retail for $700 and will be available for purchase beginning in October 2017 at select authorized jewelers..

About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.” www.gshock.com

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

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